If you are planning to sell products or services online, you need to make sure that people can really find you.
There is no need to have a well-designed website with the best products at amazing prices if people can’t find it when they search online. And the higher you go, the better.
The average click-through rate on websites on Google’s second page is less than 1%. That’s where your SEO efforts begin. High quality search results and people are more likely to find you. And the more traffic you get, the more likely you are to sell.
SEO strategies for E-commerce business
Find Effective Keywords:
Keywords are phrases that people are searching for online. These are the goals you want to focus on in order to be visible to potential customers who want your products.
You can have as many keywords as you want, but it is important to spread the love. Your goal is to tell Google what each page of your site is all about, so it shows relevant search. Do not focus on a many keywords for each page. Target one or two main keywords for each page to get better results.
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Thoughtful product descriptions:
Each product page should have more than just price, image, and title. It should also include a detailed description of the “selling” item – to both buyers and search engines.
Start by thinking about the kind of information potential customers will find useful. Depending on your product, these may include dosages, ingredients, age range, or instructions.
Enter the keywords you selected for each product page. Don’t just put them on as many times as you like, though. Instead, use them in a natural way, in the content you have already written.
Avoid duplicate content:
Duplicate content is text that comes from the Internet in many places, whether on your site or someone else’s. Search engines like Google hate duplicate content because, well, it is confusing. They do not know which translation is correct, so they are not sure which one to list. If you are drop shipping, make sure you do not just add the default description of the supplier. After all, everyone who sells the same thing is likely to do the same thing. Instead, be different and set your own things.
keywords in anchor text:
Internal Links, Links that connects your website pages are very important in SEO. Internal links are the best way to tell google about your website pages and the relation between them. Also when we use keyword based anchor text for internal link, it helps in making google understand that page with its keyword.
But when you make an internal link, avoid this mistake of using anchor like “click here” or “Check”. Instead, where applicable, enter your keywords
For example, you could say “click here for our list of the best toys for toddlers.”
Instead, say, “best toys for toddlers has great gift ideas!
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Use alt text for your images:
Search engines cannot “see” your images. So how do they know what is in each picture? They read Alt Text.
Alt text is actually a caption that integrates all the images on your site and should both have a targeted keyword and describe as much as possible. The second part is the key. We have to add our keywords as well as a little description of image. But never make it lengthy. Describe the image in 3 to 4 words after adding the keyword. And If it’s not possible to describe the image, just add your keyword and leave.
Search engines want to give the best results to the people searching on internet. So, if you take the time to focus on your audience and give them good information, you will be on your way to the best search engine optimization strategy.
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