INSTAGRAM STORIES: WHY IT MATTERS
Why Businesses Are Using Them
Instagram Stories should be a key part of any social media business.
In fact, Insta Stories published by brands and businesses gets more views than stories from regular profiles, as Instagram points out.
With Instagram Story Marketing, you can easily advertise products, tools and any messages you may want to share with your audience, while keeping Instagram interaction high.
Creating stories for your business can be an amusing task with many benefits. You share as much as you want all the, you can share a lot of things about your business, products and information about your offers.
Major Benefits of Instagram Stories for your business
1: Increase visibility of your Brand
Instagram story is hard to miss by the user and followers of your business page. Whenever you post an Instagram story, your audience gets a notification and its very obvious that they will check it. Unlinks posts, Instagram stories get more attention by the audience. Don’t limit yourself to one story a day. Studies show that more stories can create a high retention rate. As a basic formula, we suggest uploading at least 7 stories a day to get best results.
2: More interaction and More Reach
In the world of marketing on social media, and especially in the Instagram world, Stories plays an important role because of the nature this feature reflects on your business.
First of all, among all the social media platforms, Instagram is where people get the most out of it, so you already have a free first time channel to do the way you want.
With Instagram stories, you can directly connect with your audience to better understand their needs. Try asking your fans questions to engage them in your story, and get them to share their interests. If you want to gain more followers and increase your reach, you will have to invest your time in creating an Instagram strategy.
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3: Generate leads:
Increasing your Instagram followers means boosting a lot of expectations and leads, which is one step closer to conversion.
Even if your story lasts 24 hours, the advantage is that not only those who follow you will be able to see it. That means the Instagram story will be available to those who are not the followers of the page but still they can get recommendations.
Instagram Marketing is a great opportunity to reach new audiences and express your ideas in a different way, while also showcasing your products or services in a fun way.
4: Increase brand transparency
Try showing Behind-scene videos to give your fans more information about the people who follow your products and their personalities.
Make a video with the whole team, give a snapshot of what you plan to do next, or just take a photo during your break.
The goal is to make your customers a part of your daily life at work, to make them feel included.
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5: Run Instagram Story Ads
In March 2017, Instagram released the Instagram Story ad feature on all business accounts.
This option allows your business to use the targeting and accessibility capabilities that make your ads relevant to the people you want to reach.
In addition, Instagram Story ads are often used by brands to get click links and conversions.
You can use Ads Manager, Creative Hub or API to play ads on Stories.
Follow these steps to place ads on stories
- Go to Ads Manager.
- Click Create.
- Select the Reach, Video views, Conversions, App installs, Lead Generation or Traffic objective.
- In the Ad Set section, click Placements.
- Select the Edit Placements, then select the Instagram placement.
- Click Stories.
- Follow the rest of the steps to continue building your ad campaign.
- Click Confirm to publish your changes when it’s done.
Last Tip:
Become a storyteller, tell stories about your product and services, share your ideas with the community, discuss blog posts, add lessons or anything you want to share with others.
Instagram allows you to express your ideas in a creative way. Write your journey with stories to make your genre accessible.