Why Is the Landing Page Important for Ecommerce Success?
The landing page is the place where a visitor’s lands after clicking on the link to your website or by performing any action on your website. It’s usually a fixed page that is different from your homepage in modern web systems. Landing page must serve a purpose or strong message. In other words, we can say that it’s the page on which visitors converts into customer.
Why Use Landing Pages?
Right after you create your brand-new website that is ready to be flooded with customers, the next step will be the landing pages as they can help you drag customers and maintain a good sale for your brand. Consider landing page as a front face of your brand. A good landing page can help drive more traffic and sales, and a good output from PPC campaign.
Top 4 Types of Ecommerce Landing Pages:
It’s not just about creating a landing page; is about choosing the right purpose depending on the different needs of your services and the customer you are directing. Does that mean that not all landing pages are designed to provide visitors with information about what your business is about but also how to target visitors / customers?
That means that creating a first-time visitor land on page is different from making it into users who have become customers. From increasing product awareness to convincing customers to buy more, each landing page is designed with a focus on a different purpose.
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Top of The Funnel:
The Top Funnel page is just like a first introduction of your website/brand/business to the new visitors. Top of the funnel pages are specially designed for the audience that are unaware of the website or brand yet. Top Funnel page can have the following main points.
- Mission, Vision, or story of your brand
- What problems you solve with your products and services
- Public reviews about your brand
Mid-Funnel pages are designed for visitors who are interested or who are interested in your business but have not changed. Sometimes they even buy from you but still, they feel confused about buying more. Such visitors need more conviction, and the landing page can have it
- Content is reduced to highly specific products with attractive titles.
- Positive feedback from satisfied customers who are already using that particular product or service
- Limited Edition products to create a sense of urgency that evokes immediate actions
- Call to action (CTA) like “Buy Now” or “Add to Cart” button to make the purchase decision faster and easier.
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The bottom-funnel pages are designed for sale, convincing customers who have added products to the cart but for some reason are hesitant to buy. Such customers are convinced to buy by offering additional benefits. So the content on this page is rotating
- Other related items to buy together
- Cart discount
- Bulk offers
Retaining new customers is just as important as attracting new customers. This page is designed to keep old customers loyal to you and keep them coming back. This page should not worry about providing details of your business as it treats people who are customers and who know about your business. So this page can be
- Loyalty Motivations (Points, stars, or purchase gifts)
- Check out the upcoming products
- Early access rights to special deals or sales
- Related product pages take into account previous purchases
- Customer transfer opportunities
Although designing a landing page may seem time-consuming, it is also one of the most important steps in a successful business.
Top 10 Best Shopify Translation Apps in 2022
Digital Industry is growing day by day. The e-commerce industry has seen a significant surge. Now buying services and goods online is becoming a trend and the new world is shaping the market for ecommerce.
To become an e-commerce store owner, one needs to keep an eye on e-commerce trends to stay competitive. Additionally, website translation is one of the most powerful but useful tools that marketers can benefit from. It allows them to access the global market and can help you drive more sales from overseas customers.
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Best Shopify Translation Apps
If you are looking to translate your shopify store for international clients, here is the list of best shopify translational apps that can help you achieve your goals and facilitate your international customers.
Speaking of Shopify’s best translation apps, Weglot is ranked first. An easy-to-use and efficient app that only takes a few minutes to translate a website into many languages.
The Weglot multilingual feature allows you to translate websites into over 100 languages. The best thing? It’s completely free to use – however, to get the benefit of advanced features, you need to pay a registration fee. In addition, following the best SEO practices in many languages, allows automatic indexing of pages on Google.
Use Langify to translate your Shopify store into many languages. It is one of Shopify’s simple, and easy-to-use translation apps. That means it starts translating right after installation in line with Shopify’s translation features. You can translate anything from themes, products, blogs, pages to page titles, page descriptions, navigation, etc. However, it does not support translation of payment pages, shipping or tax payments, etc. This information will be displayed in the default language of the site.
Another multilingual Shopify translation app that includes Google Translator to automatically translate websites. It can not only translate into 100+ languages within a few minutes but also allows businesses to reach a wider audience in the global market.
It also helps to translate multiple third-party apps into Shopify – a free app for Shopify retailers; however, you may need to pay a subscription fee to get the benefits of advanced or premium features.
Another trusted option to translate your Shopify store is LangShop, as it has been part of the Shopify Store since 2016 and has enabled more than 20,000 stores.
It is useful for making the website accessible to the global market, offers a few setup options and maintains the diversity and identity of your Shopify store.
To ensure that all content is relevant to SEO, it provides translation for descriptions, titles, currency, URLs, and Checkout pages. In addition, it allows you to translate images and help users convert currency into their native language.
Another Shopify Translator app with many amazing features is MultiLingo. Using the Yandex Translation engine, MultiLingo facilitates automatic translation and theme translation in many languages. It is very easy to navigate, and installing this app saves you from timeout or download problems. In addition, it offers many customization options for some features of your Shopify store and supports RTL rendering.
Panda Language Translate:
Looking for a simple setup app to translate your Shopify website? Panda language translation is the best option. It does not take long to set up and has an easy-to-understand and functional interface. Provides automatic translation in multiple languages as well as RTL translation.
What does it mean? It can automatically translate your site into 100+ languages, and automatically change the language of the user. Additionally, customers can also select the language they prefer or prefer. However, there is a Google translator that does not always provide accurate results or translation.
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Uplinkly Language Translate:
If you are looking for potential website traffic to read your site in multiple languages, Uplinkly has it for you. All you have to do is install it, and then select any language you want your customers to use on your website. Additionally, you can translate your website into some of the most popular languages spoken by people around the world, such as English, German, or French. However, with the support of Google Translator, there is no limit to the number of languages you can translate your website. Additionally, to make it more accessible or visible to users, you can customize the location of the translation icon by adding it to your menu or setting it to the footer.
Tantum Translate Shopify app – useful for translating your Shopify store into as many languages as needed. Like other tools on our list, it also allows marketers to understand global customers – your customer can choose your preferred language from the list.
It not only translates but also helps to correct errors by providing in-depth corrections. The services of this tool make some pages of your website more transparent enough to ultimately promote more sales and increase advertising on those pages. In addition, the language switch helps clients choose their preferred language. This will keep them coming back.
Do you want to develop a multilingual site that attracts more international people? ConveyThis is your answer. Very easy, to get started! All you have to do is pick a language, customize the language switch, and that’s it – You’re ready to go!
You do not need to worry about coding or making a backup copy as it automatically creates translated text. The Shopify operating app has helped many businesses increase their conversion rate and website traffic by integrating translation features on the site. Utilizing AI technology, ConveyThis is one of the most accurate apps for Multilingual Shopify in 2022. It not only translates Meta Tags but also adds a href lang tag to inform search engines about a translated website and its pages.
As the name of the app explains, it helps you make your website more easily accessible. By using the Google translation API, automatic translation of your resources can be done within minutes. In addition, it supports 90+ translation and personal translation in about 42 languages. One thing that increases trust in this tool is that it keeps in touch with more than 15000 global translators and is an amazing money converter. It also provides customization of language widgets and currency types to integrate themes. In addition, it helps to better manage by reporting broken versions; you can see them improving quality continuously
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